Marketing Strategy in Play: Questioning to Create Difference Mark Hill

ISBN: 9781606491492

Published: July 1st 2010

Paperback

80 pages


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Marketing Strategy in Play: Questioning to Create Difference  by  Mark Hill

Marketing Strategy in Play: Questioning to Create Difference by Mark Hill
July 1st 2010 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 80 pages | ISBN: 9781606491492 | 6.21 Mb

When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challengesMoreWhen marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition.

The ideas presented in Marketing Strategy in Play: Questioning to Create Difference explain marketing thinking, how to cultivate it, and, ultimately, the ways in which marketplace differences are created.



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