Relevance Tim Manners

ISBN: 9781436267861

Published: September 18th 2008

ebook

224 pages


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Relevance  by  Tim Manners

Relevance by Tim Manners
September 18th 2008 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 224 pages | ISBN: 9781436267861 | 10.61 Mb

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising.MoreAfter years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers problems and help them live happier lives.

Youll learn how: Levis reasserted relevance when it created wardrobe solutions for men. Dunkin Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for todays time-pressed consumers.

Kleenexs new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. Staples stopped wasting its shoppers time with extraneous products. Nintendos simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.

The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to becomeand remainindispensable.



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